Project 1 Flier


  1. Description: This flier is designed to attract college graduates for a leadership conference event that can empower them to take the skills they learned during their education and take them one step further. The goal in advertising this conference would be to entice students to continue to progress in their individual fields of expertise. The flow, grouping, and alignment of the objects, texts, and images are designed to appeal to a more youthful audience.
  2. Process (Programs, Tools, Skills, FOCUS principles): The program I used was Adobe InDesign, and the skills and FOCUS principles I centralized on that helped me was to formulate a plan and to organize the layouts. Honestly using that helped me so much to pick out from the four original ideas that I had and in picking one that perfectly fit what I was looking for. From there the design process just took off for me and I created a draft that literally was 95% done in time for the draft critiquing.
  3. Message: The message I hope to convey to the young adults of the world is that they can be successful, and that this conference is the way and means that they can do it. This flier is crafted to draw the masses together for this event and instill the idea that this is not just “another conference”.
  4. Audience: The audience that I was aiming for was a younger group of Graduates. This conference I felt was aimed for Seniors who are graduating from college or a higher education institution. Not only that but this can invite others who want to be an accomplished graduate to attend and set their sights on attending the Graduate Conference.
  5. Top Thing Learned: The biggest thing that I learned from this design experience creating this flier was how to organize a plan that will best present the idea I am trying to convey. Learning how to us the FOCUS principles will greatly help me in my future design work. This flier is just the first of many wonderful designs that I am looking forward to creating.
  6. Title Font Name & Category: Phosphate
  7. Copy Font Name & Category: AvenirĀ 
  8. Links to images used in this project:
    1. Main Image Link
    2. Logo Image Link


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