Description: This is a logo that I designed for my graphic design portfolio and business. When this project came about I was very excited to be able to rebrand my graphic design business and my abilities to create pleasing designs for all to see.
Process (Programs, Tools, Skills): The program I used for this was strictly Adobe Illustrator. I used different shapes to create the triangles and the rectangles. The text I found different fonts using the Adobe Typekit set that would be pleasing and eye catching. I planned out, after doing a lot of visual research and sketches, what I wanted my logo to be and I felt inspired that I should create this logo after many, many many rough sketches.
Message: The message I am trying to convey is the fact that I am a graphic designer who is sharp and preciese in his designs. The pencil and the triangle are supposed to resemble the letter A which is in conjuncture with my first initial. I planned on being bold and affirmative with my design in my desire to attract future clients.
Audience: My audience I am targeting is the younger more youth driven audience that want clean and modern designs that they can count on. I am looking for people who need a sharp cutting edge design that will help them in turn gain future clients. I want people to know that they can come to me with anything they need and that I can deliever for them no matter what outlandish idea they may have.
Top Thing Learned: I learned how to really simplify in this project. The more simple of a design you have the better, but often times over simplifiying can also cause problems and so you have to find the balance. When you have a clean cut design you are more likely to attract others and entice them to work with you. It’s all about good design and good marketing.
Color Scheme and Color Names: My color scheme is a complimentary scheme with blue and orange color tones.
Title / Body Font Names & Categories: Blenny Black – Decorative, Open Sans – Sans Serif